This is the air we breathe ... 2007
Provides instant feedback on our actions in the city. By using a technique for printing called ‘flock’ a dirt absorbing text or pattern can be printed on a less dirt absorbing surface and create a slow but direct response on pollution. People passing every day by car will be reminded of how they effect the urban environment.
In the city we are used to being approached by information from almost all directions. The commercialised urban environment consists of messages, constantly fighting for our attention, loud and/or with rapidly moving images. This is the air we breathe … uses another method in order to communicate. It demands time from the receiver and it does not deliver a straight answer.
Droog exhibition, Milan Fair 2008
This is the air we breathe ...
Questa é l'aria che respiriamo ...

Posters made with flock printing.
Printed white on white. A text appears
as a response to polluted air.